The Scandinavian look has been all the rage in interior design in recent years, with its simple, modern, and functional designs that ooze style.
Meet Linie Design, a Denmark-based rug manufacturer that was founded in 1980 in Lynge, near the Danish capital Copenhagen. The company specialises in handmade rugs that are characterised by a modern, Nordic look. Today, Linie Design is the biggest developer and wholesaler of handmade rugs in Northern Europe.
Jesper Christiansen, Sales Director and Partner (Co-owner) of Linie Design spoke with Frontpage about the company’s product specialty, upcoming trends, and more. Read on to find out more about the secrets to their success!
- What is your company’s philosophy when it comes to the business and product design?
Tradition is key when it comes to both Nordic design and unique craftsmanship. All our rugs are designed by established Scandinavian designers and handmade by Indian master artisans, who have perfected their skills through generations of expertise.
A modern, Nordic look is weaved into all our designs, but we constantly reshape, redefine, reinvent, and recombine different elements, all in the search for surprising expressions and surfaces. This helps to differentiate our rugs from the others in the market, and the result is obvious – our rugs are bestsellers in more than 60 countries!
- What do you think contributed to the success of your brand?
Our approach to innovation and the respect we accord to all our customers, employees and products. Also, we place much emphasis on the way we trade. These are the primary reasons for our success.
- How do you continue to gain inspiration for new product development?
We have our own design team working together with an important network of trendsetting designers and artisans. It also helps that we travel often. All these factors, combined with our experiences and knowledge, helps us to generate a lot of ideas.
- What are the up-and-coming trends in interiors and decoratives?
Area rugs are becoming more and more popular because of their essential function, especially when it comes to decoration and creating an overall impression (e.g. how it comes together with the furniture and flooring).
- What can trade visitors expect from your upcoming showcase at IFFS 2017?
Certainly, they can expect to see some very beautiful designs and to get rugs at good prices.